1. 1. 毕业设计（论文）的内容、要求、设计方案、规划等
论文写作符合毕业论文规范，数据真实，研究方案可行。
2. 参考文献（不低于12篇）
[1]Cardozo, N. Richard. An Experimental Study of Consumer Effort, Expectation and Satisfaction[J]．Journal of Marketing Research, 1965, 2(8): 244-249.
[2]Howard, A. John and J. N. Sheth. The Theory of Buyer Behavior[M]. New York: John Wiley and Sons, 1969.
[3]Tse, K. David, Peter C. Wilton. Models of Consumer Satisfaction: An Extension[J]. Journal of Marketing Research,1988,25(5):204-212.
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