1. 1. 毕业设计（论文）的内容、要求、设计方案、规划等
第一章 绪论
1.1 研究目的、意义
1.2 课题研究背景
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2. 参考文献（不低于12篇）
[1] Davenport T H,Harris J G,Kohli. A K. How do They Know Their Customers so Well? [J].Sloan Management Review, 2001.
[2]Jiawei Han, Micheline Kamber. Data Mining:Concepts and Techniques (2nd edition) [M].Morgan Kaufmann Publishers,2000.
[3]Ellen Garbarinoa Michal Strahilevitzb, Gender differences in the perceived risk ofbuying online and the effectsof receiving a site recommendation[J].Journal of BusinessResearch,2004
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