A study on the Pun its Rhetical Effect in English Advertisement任务书

 2022-03-01 19:54:59

1. 1. 毕业设计(论文)的内容、要求、设计方案、规划等

双关特点在广告英语中的具体应用,将从谐音双关,语义和语法双关,成语和俗语双关要论述清楚

数据要充分,分析的内容要有理有据

2. 参考文献(不低于12篇)

Austin, J. L. How to Do Things with Words[M]. Beijing: Foreign Language Teaching and Research Press , 2002.

Ban, Alexander. English Composition and Rhetoric. New York: D. Appleton and Co., 1866.

Bizzell, Patricia and Bruce Herzberg. The Rhetorical Tradition Readings from Classical Times to the Present. Boston: Bedford Books of St. Martins Press, 1990.

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