1. 毕业设计（论文）主要内容：
In recent years, the demand of socialapplications(App) forabroad hasbecome increasingly prominent. Social Apps such as Tik Tok, have been quite popular with users. In virtue of tools and platforms for users to share their lives, express their views and exchange experiences, these appsare harvestinga large number of fans not only in the domestic marketbut in overseas markets.
The successof such social apps is closely related to their localizationre-namingin cross-cultural communication. Additionally, through the adaptation of cultural context and social context, adaptation theory adopts flexible translation method, greatly promotingthe shapeof local image from the aspect of phonetic form and cultural connotation.
Based on adaptation theory, this paper attempts to analyze the text with the top 20social software names in the list of Global App Store and Google Play downloads. The paper tries to explore the name translation strategy of social Appsin transnational communication by classifying and discussing its adaptation and localization in the new pragmatic situationso as to provide suggestions for the re-name of app in China to enter the international market.
2. 毕业设计（论文）主要任务及要求
1. Searchvariousresources to identify the topic for the dissertation.
2. Collect data and materials forthe dissertation and write the paper on schedule.
3. The paper should give an elaborate and exhaustive research on the given topic with independent work.
3. 毕业设计（论文）完成任务的计划与安排
Before 4thJanuary : settlement of the title
Before6thMarch: submission of the outline
Before 30thApril : submission of the first draft
4. 主要参考文献
[1]Translation and Relevance: Cognition and Context. Gutt,Ernst-August. . 2000
[2]Understanding Intercultural Communication. Samovar,Larry,Porter,R,Stefani,L. . 1981
[3]Understanding Pragmatics. Verschueren J. . 2000[4]顾晓乐,徐子葳.顺应论视域下网络热词的模因变异现象及其英译——以2018年的网络热词为例[J].牡丹江大学学报,2019,28(10):92-95.
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